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VIB Intelligence

View in Browser should not become a reporting blind spot

CRMx VIB Intelligence turns the browser version of the email into a measurable experience with heatmaps, scroll behaviour and session-level insight.

Available now
For email teams that want to understand behaviour beyond the inbox.
Request a VIB Demo Talk to CRMx
VIEW IN BROWSER EXPERIENCE
VIB IntelligenceClicks, scroll, movement and sessions
The business problem

A View in Browser click tells you the customer left the inbox. It does not tell you what happened next.

Once a customer opens the browser version of an email, many reporting setups lose the behavioural context. Teams know the browser view was opened, but not which content was explored, how far the customer scrolled or what actions they took afterwards.

What teams struggle with

  • The browser-view experience can become a reporting dead end.
  • Teams cannot easily see which areas receive attention after the transition.
  • Scroll and movement behaviour are usually missing from standard email reporting.
  • A potentially valuable customer journey becomes difficult to optimise.
The CRMx solution

CRMx makes the browser-view experience measurable

CRMx VIB Intelligence gives teams heatmaps, scroll behaviour, movement insight and session recordings for the browser-view experience, helping them understand how customers continue interacting after leaving the inbox.

Feature
Business Benefit
VIB click heatmaps
See which areas and actions attract engagement in the browser-view experience.
Scroll intelligence
Understand how far customers progress through the email in the browser.
Movement behaviour
Add another layer of context around areas of interest and hesitation.
Session recordings
Replay VIB journeys to understand the sequence of customer behaviour.
Device, OS and country context
Add useful context when comparing how customers experience the browser version.
Connected email learning
Use VIB behaviour as part of the wider campaign optimisation process.
Business impact

Turn an overlooked customer interaction into optimisation evidence

✓ Understand what customers do after clicking View in Browser.
✓ See whether customers reach important content.
✓ Identify friction inside the browser-view experience.
✓ Improve browser-view CTA placement.
✓ Add behavioural evidence to campaign reviews.
✓ Reduce blind spots between inbox engagement and website behaviour.
Where teams use it

Practical use cases

Long promotional emails

Understand whether browser viewers scroll far enough to see lower-page offers.

Content-rich newsletters

See which sections generate engagement outside the inbox.

Accessibility and rendering journeys

Review how customers behave when they choose the browser experience.

Campaign optimisation

Use VIB data alongside email heatmaps to understand the complete email experience.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

✓ Built specifically to make View in Browser measurable.
✓ Adds behavioural evidence that standard email reporting can miss.
✓ Connects VIB heatmaps with session-level understanding.
✓ Extends naturally into CRMx website heatmaps and session recordings.
Frequently asked questions

Questions teams ask before getting started

Is VIB Intelligence the same as a normal View in Browser link?

No. CRMx turns the browser-view experience into a measurable behavioural layer with dedicated analytics.

Can we see more than clicks?

Yes. CRMx VIB Intelligence can provide additional behavioural context such as scroll, movement and session recordings.

Why is this useful for CRM teams?

It closes a reporting gap between inbox engagement and the next stage of the customer journey.

See what happens after customers click View in Browser

Book a CRMx VIB Intelligence demonstration and turn a hidden part of the email journey into measurable behaviour.

Request a VIB Demo Talk to CRMx