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Salesforce Marketing Cloud

Give Salesforce Marketing Cloud email reporting the visual context it is missing

CRMx helps SFMC teams move from link-level reporting to visual engagement intelligence that supports better campaign, CTA and creative decisions.

Available now
For Salesforce Marketing Cloud CRM, campaign, lifecycle and email teams.
Book an SFMC Demo Contact CRMx
Email HeatmapVisual CTA and content engagement
The business problem

SFMC gives you engagement data. Your team still has to interpret the creative story behind it.

Salesforce Marketing Cloud provides valuable send and engagement reporting, but teams can still spend significant time trying to understand which parts of the email actually drove behaviour. A strong overall CTR can hide a weak primary CTA. A busy email can generate clicks while still failing to guide the customer toward the intended action.

What teams struggle with

  • Primary CTA performance can be hidden inside overall click metrics.
  • Repeated CTA placements can be difficult to compare visually.
  • Dynamic or variant-based campaigns need clearer creative-level insight.
  • Campaign readouts can become technical and difficult for wider stakeholders to absorb.
The CRMx solution

CRMx turns SFMC engagement into a visual optimisation layer

CRMx provides email heatmaps, link-level intelligence and visual campaign analysis for Salesforce Marketing Cloud so teams can understand where customers engage and use that evidence to improve future sends.

Feature
Business Benefit
SFMC Email Heatmaps
See engagement directly over the email experience rather than interpreting links separately.
Primary CTA analysis
Understand whether the campaign action that matters most is earning enough attention.
Repeated CTA intelligence
Compare engagement across different placements of the same or similar actions.
Dynamic/variant insight
Review behavioural differences across relevant creative variations.
A/B visual comparison
Explain why one treatment performed differently, not only which one won.
Campaign reporting support
Turn complex campaign data into a visual story that stakeholders can understand quickly.
Business impact

Make SFMC campaign optimisation more evidence-led

✓ Prioritise the CTA placements that generate meaningful engagement.
✓ Reduce unnecessary content competition.
✓ Create clearer post-campaign learning.
✓ Support creative teams with actionable evidence.
✓ Improve the quality of A/B testing discussions.
✓ Build repeatable optimisation practices across CRM campaigns.
Where teams use it

Practical use cases

BAU campaigns

Add visual engagement insight to recurring promotional and content campaigns.

Journey Builder communications

Review how key lifecycle emails perform visually within customer journeys.

Dynamic content

Understand how relevant creative versions behave rather than relying only on aggregate reporting.

Campaign retrospectives

Use CRMx heatmaps as a shared evidence layer for CRM, creative and leadership reviews.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

✓ Built around real Salesforce Marketing Cloud campaign pain points.
✓ Designed for CRM and email teams rather than generic website analytics.
✓ Visual reporting supports faster stakeholder understanding.
✓ Can extend into CRMx VIB and website behaviour intelligence.
Frequently asked questions

Questions teams ask before getting started

Is CRMx available for Salesforce Marketing Cloud now?

Yes. Salesforce Marketing Cloud is the current production CRMx email heatmap solution.

Can CRMx help us evaluate CTA placement?

Yes. CRMx is designed to make CTA and placement behaviour much easier to understand visually.

Can CRMx support more than one campaign type?

CRMx can support relevant SFMC email campaign and journey use cases as part of the implementation and onboarding process.

Turn your SFMC click data into a campaign optimisation advantage

Book a CRMx demonstration and see how Email Heatmap Intelligence can strengthen your Salesforce Marketing Cloud reporting.

Book an SFMC Demo Contact CRMx