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HubSpot Marketing Hub

See the visual story behind your HubSpot email engagement

CRMx helps marketing teams move beyond standard email metrics and understand how customers engage with the actual campaign experience.

Technical compatibility assessment required
Technical compatibility assessment required before implementation.
For HubSpot email marketing, lifecycle, demand generation and CRM teams.
Request Compatibility Assessment Talk to CRMx
Email HeatmapVisual CTA and content engagement
The business problem

Good campaign metrics do not always explain good campaign design

HubSpot teams can see sends, clicks and campaign performance, but those metrics still need to be translated back into the email experience. Without visual context, teams can miss whether the primary CTA was strong enough, whether secondary content distracted customers, or whether the layout guided attention effectively.

What teams struggle with

  • Click reporting can be disconnected from the visual email experience.
  • Creative teams need clearer evidence for layout decisions.
  • Strong aggregate results can hide weak primary actions.
  • Campaign learning can be difficult to turn into repeatable creative guidance.
The CRMx solution

CRMx adds a visual optimisation layer to HubSpot email reporting

CRMx Email Heatmap Intelligence helps teams understand engagement through the email experience itself, making it easier to diagnose performance, explain results and improve future campaigns.

Feature
Business Benefit
Visual click heatmaps
Understand where attention is concentrated across the email experience.
Primary CTA insight
See whether the campaign action that matters most is performing strongly enough.
Content performance
Identify sections that earn engagement and those that may be adding noise.
Click ranking
Prioritise optimisation work using the strongest and weakest areas of response.
Campaign learning
Turn every send into practical guidance for future email design.
Stakeholder-ready reporting
Make campaign performance easier to communicate across marketing, design and leadership teams.
Business impact

Make your HubSpot email optimisation more visual and more actionable

✓ Strengthen CTA decisions.
✓ Improve campaign hierarchy.
✓ Reduce unnecessary competing content.
✓ Make campaign reviews easier to understand.
✓ Create repeatable learning for future sends.
✓ Support stronger collaboration between performance and creative teams.
Where teams use it

Practical use cases

Demand generation

Understand how prospects respond to campaign content and key conversion actions.

Nurture programmes

Review which content and CTA patterns consistently earn engagement.

Promotional emails

See which offers and placements attract customer attention.

Creative reviews

Give marketers and designers a shared visual view of performance.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

✓ Visualises engagement in a way standard reports cannot.
✓ Designed to support practical optimisation decisions.
✓ Helps connect campaign reporting with creative learning.
✓ Can complement CRMx website and session intelligence as your programme expands.
Frequently asked questions

Questions teams ask before getting started

Is CRMx available for every HubSpot email setup?

A technical compatibility assessment is required before implementation.

Does CRMx replace HubSpot reporting?

No. CRMx complements your existing HubSpot reporting with a visual intelligence layer.

What is the goal of the compatibility assessment?

To confirm that the relevant environment and campaign use case are suitable before implementation.

Give your HubSpot email reports the visual context they are missing

Request a CRMx technical compatibility assessment and explore Email Heatmap Intelligence for your HubSpot programme.

Request Compatibility Assessment Talk to CRMx