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Our Resources

Actionable insights, expert guides, and real-world playbooks to help you understand user behavior, optimize engagement, and drive measurable growth. At CRMx, we share practical knowledge on email heatmaps, website heatmaps, session recordings, and marketing automation analytics-built for marketers, CRM teams, and growth leaders who want clarity, not guesswork.

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The SFMC Email Optimisation Playbook: From Click Reports to Confident Decisions

Move beyond SFMC click reports. This practical CRMx playbook helps campaign teams identify missed engagement, improve CTA decisions, reduce guesswork and optimise every email with greater confidence.

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Salesforce Marketing Cloud View in Browser Analytics: The Complete Guide to Understanding Subscriber Behaviour

See what subscribers do after clicking View in Browser. This CRMx guide reveals how heatmaps, session recordings and visitor analytics uncover friction, improve engagement and help SFMC teams maximise...

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Salesforce Marketing Cloud Cloud Pages Heatmaps & Analytics: A Practical Guide to Improving Conversions

Cloud Pages in Salesforce Marketing Cloud are designed to drive action. Whether it’s a landing page, competition form, sign-up page, or campaign destination, the goal is simple: convert visitors into...

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Salesforce Marketing Cloud Email Heatmaps: The Complete Guide

Understand how subscribers actually interact with your emails. This guide explains how email heatmaps help SFMC teams visualise engagement, optimise faster, reduce analysis time, and improve conversio...

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Salesforce Marketing Cloud CloudPages Session Recording – 2026 Guide

This 2026 guide explains how session recording intelligence helps marketers visualise real user behaviour, journeys, engagement, and conversion friction.

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The 2025 State of Marketing Automation - Expanded Whitepaper

A comprehensive 20-page whitepaper covering the latest shifts in marketing automation, including AI-driven personalisation, zero-party data, CDPs, heatmap analytics, and predictions for 2026–2028.

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