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CRMx Solutions

Turn customer behaviour into visual evidence your team can act on

CRMx helps marketing teams move beyond flat reports and understand where customers actually engage across email, browser-view and website experiences.

Visual intelligence for CRM and digital teams
Built for CRM, email marketing, campaign, ecommerce and digital optimisation teams.
Email HeatmapVisual CTA and content engagement
The business problem

Your reports tell you what happened. They rarely show you why.

Traditional reports are full of totals, rates and link tables. Those numbers matter, but they often remove the visual context that explains customer behaviour. Teams are left debating why one campaign worked, why a CTA underperformed, where attention dropped, or what should change in the next version.

What teams struggle with

  • Click totals are separated from the creative that generated them.
  • Teams struggle to explain performance to non-technical stakeholders.
  • Important CTA placement and content hierarchy decisions become guesswork.
  • Post-click website friction can remain invisible inside standard campaign reporting.
The CRMx solution

CRMx brings the behaviour back to the experience

CRMx combines visual context with behavioural intelligence so teams can see engagement directly against the email, browser-view or website experience. Instead of another spreadsheet of metrics, you get evidence that creative, CRM and digital teams can understand together.

Feature
Business Benefit
Email Heatmap Intelligence
Understand which areas, CTAs and content blocks attract engagement inside the email experience.
VIB Intelligence
See what customers do after they move from the inbox to a browser-view experience.
Website Heatmaps
Visualise clicks, movement and scroll behaviour across key landing pages and journeys.
Session Recordings
Replay real journeys to identify hesitation, dead ends and conversion friction.
A/B Behaviour Intelligence
Compare how customers behave across different page or experience variants, not just which one won.
Enterprise Implementation Support
Get structured onboarding, validation and ongoing support from CRMx.
Business impact

What better visual intelligence can change

More confident CTA and layout decisions.
Clearer campaign readouts for stakeholders.
Faster identification of friction and missed opportunities.
Better prioritisation of optimisation work.
A stronger connection between email performance and on-site behaviour.
More useful learning from every campaign and test.
Where teams use it

Practical use cases

Campaign optimisation

Use behavioural evidence to improve the next campaign rather than relying on opinions.

Creative reviews

Give designers and marketers a shared visual view of customer response.

CRM reporting

Add visual intelligence to standard campaign and lifecycle reporting.

Conversion optimisation

Connect campaign interest with what happens on the landing experience.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

Designed around practical CRM and campaign pain points.
Visual reporting that non-technical stakeholders can understand.
Email, browser and website behaviour brought into one CRMx ecosystem.
Focused on optimisation evidence rather than vanity metrics.
Frequently asked questions

Questions teams ask before getting started

Does CRMx replace our existing ESP or analytics platform?

No. CRMx is designed to add visual intelligence around the customer experience and work alongside your existing marketing and analytics stack.

Can we start with one CRMx capability?

Yes. Organisations can start with the solution that addresses their immediate business problem and expand later.

Is CRMx only for email teams?

No. CRMx is useful for CRM, campaign, ecommerce, digital, CRO and customer-experience teams that need clearer behavioural evidence.

See where your customers engage, hesitate and convert

Book a CRMx demonstration and see which visual intelligence solution best fits your current marketing stack and customer journey.