logo
Session Recordings

Watch the journey behind the conversion rate

Replay customer sessions to understand navigation, hesitation, repeated actions and the friction that aggregate reports cannot explain.

Available now
For CRO, digital, ecommerce, CRM and customer-experience teams.
Request a Demo Talk to CRMx
PLAY
PLAY
PLAY
PLAY
PLAY
Session ReplayInvestigate real customer journeys
The business problem

Aggregate metrics can tell you that something went wrong. They cannot always show you the journey that caused it.

A drop in conversion, a high-exit page or a weak CTA may indicate a problem, but teams still need to understand the sequence of user behaviour behind the number. Session recordings provide the journey context needed to investigate what customers actually experienced.

What teams struggle with

  • Conversion drops can hide multiple different causes.
  • Heatmaps show patterns but not the sequence of individual behaviour.
  • Friction is difficult to diagnose without seeing the journey unfold.
  • Teams may optimise the wrong element when they only use aggregate data.
The CRMx solution

CRMx lets you replay behaviour and investigate the moment friction appears

CRMx Session Recordings help teams review real customer journeys, understand navigation behaviour and connect individual sessions with wider heatmap patterns.

Feature
Business Benefit
Journey replay
See the sequence of customer behaviour rather than only the final outcome.
Navigation analysis
Understand how visitors move through the experience and where they change direction.
Friction investigation
Look for hesitation, repeated interaction and abandonment patterns.
Device and OS context
Add useful context when reviewing session behaviour.
Country and referral context
Use available session metadata to support deeper investigation.
Heatmap connection
Validate aggregate patterns by reviewing individual journeys behind them.
Business impact

Find the journey problems that numbers alone cannot explain

✓ Diagnose conversion friction faster.
✓ Understand why customers abandon.
✓ Find confusing navigation or interaction patterns.
✓ Validate heatmap findings with real sessions.
✓ Prioritise fixes based on observed behaviour.
✓ Improve collaboration between CRM, digital and UX teams.
Where teams use it

Practical use cases

Conversion investigations

Review sessions when a key page or funnel underperforms.

Campaign traffic analysis

See what visitors do after arriving from a CRM or paid campaign.

UX troubleshooting

Identify confusing interactions and navigation patterns.

Heatmap validation

Understand the individual journeys behind aggregate behavioural patterns.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

✓ Combines session-level evidence with heatmap intelligence.
✓ Supports both campaign and website optimisation use cases.
✓ Designed to help teams diagnose behaviour rather than collect recordings without purpose.
✓ Fits into the wider CRMx behaviour intelligence workflow.
Frequently asked questions

Questions teams ask before getting started

Why use session recordings if we already have heatmaps?

Heatmaps show aggregate patterns. Recordings help explain the sequence of behaviour behind those patterns.

Can we use recordings for campaign landing pages?

Yes. This can be especially useful when investigating the experience after a campaign click.

What should teams look for in recordings?

Common investigation themes include hesitation, repeated actions, missed CTAs, confusing navigation and abandonment points.

Stop guessing why customers abandon the journey

Book a CRMx Session Recordings demonstration and see how journey replay can help you identify the friction behind performance.

Request a Demo Talk to CRMx