Visualise clicks, movement and scroll behaviour to understand which content attracts attention, which CTAs work and where the experience loses momentum.
A landing page may generate strong traffic but weak conversion. Standard analytics can show the drop, but they often cannot show whether users ignored the CTA, stopped scrolling, became distracted or interacted with the wrong elements.
CRMx Website Heatmaps turn clicks, movement and scroll depth into visual intelligence so teams can diagnose friction and optimise the parts of the page that actually influence customer behaviour.
Understand whether traffic from CRM campaigns engages with the intended offer.
Identify interaction patterns around merchandising and conversion actions.
Understand whether users reach and interact with the conversion area.
See how far customers scroll and which sections attract attention.
CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.
CRMx can visualise interaction patterns such as clicks, movement and scroll behaviour on tracked experiences.
No. Heatmaps complement web analytics by explaining behaviour inside the page experience.
Yes. Session recordings help explain the individual journeys behind aggregate heatmap patterns.
Book a CRMx Website Heatmap demonstration and identify where your page experience is helping or hurting conversion.
