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Email Heatmap Intelligence

Stop reading email performance as a list of links

See engagement in the context of the email so your team can understand what customers noticed, what they ignored and which actions deserve more prominence.

Platform-specific CRMx implementation
Built for CRM managers, email marketing teams, campaign managers and lifecycle marketers.
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Email HeatmapVisual CTA and content engagement
The business problem

Most email reporting removes the design from the data

A campaign report may tell you that a link received 4,000 clicks, but it does not immediately tell the team how that link competed with the rest of the email, whether customers engaged above or below it, or which content area actually earned attention.

What teams struggle with

  • Overall CTR can hide whether the primary CTA actually performed.
  • Repeated links can make it difficult to understand placement performance.
  • Creative teams often receive numbers without a visual explanation.
  • Campaign learnings are difficult to carry into the next design.
The CRMx solution

CRMx turns email click data into visual campaign intelligence

CRMx places engagement in the context of the email experience, helping teams review performance by placement, content block and CTA. The result is a more intuitive way to diagnose performance and improve the next campaign.

Feature
Business Benefit
Visual click heatmaps
See where engagement concentrates without translating a spreadsheet of links back into the creative.
CTA-level intelligence
Understand whether the action your campaign was built around actually earned customer attention.
Click ranking
Quickly identify the strongest and weakest tracked areas of the email.
Content hierarchy insight
See whether customers respond to the content in the order the design intended.
Variant comparison
Use visual evidence when comparing different email treatments or campaign versions.
Stakeholder-friendly reporting
Give creative, CRM and leadership teams a view they can understand immediately.
Business impact

Turn every send into optimisation evidence

✓ Improve primary CTA prominence.
✓ Reduce distracting or competing content.
✓ Make stronger decisions about email hierarchy.
✓ Explain campaign performance more clearly.
✓ Use winning behavioural patterns in future campaigns.
✓ Create a stronger feedback loop between reporting and creative.
Where teams use it

Practical use cases

Promotional campaigns

Understand which offers and CTA placements attract the strongest response.

Lifecycle emails

Review how customers engage with key content across welcome, nurture and retention communications.

A/B tests

Compare the behavioural impact of different creative treatments.

Campaign reviews

Replace subjective creative discussions with visual evidence.

Why CRMx

Move from reporting to understanding

CRMx is designed to help teams understand the customer behaviour behind the metric, communicate it clearly and use it to make the next experience better.

✓ Focused on email-specific optimisation problems.
✓ Designed to make click intelligence easier to interpret.
✓ Works as a visual layer alongside your existing campaign reporting.
✓ Can be expanded with VIB and website behaviour intelligence.
Frequently asked questions

Questions teams ask before getting started

Does CRMx replace the ESP reporting dashboard?

No. CRMx adds a visual intelligence layer that helps teams interpret engagement in the context of the email experience.

Can CRMx help us understand our primary CTA?

Yes. CTA-level visual intelligence is one of the main reasons teams use CRMx.

Can we use CRMx for campaign optimisation rather than only reporting?

Yes. The purpose is to turn engagement into practical evidence for future creative and campaign decisions.

See what your email customers are actually responding to

Book a CRMx demonstration and see how visual email intelligence can improve your next campaign review.

Request a Demo Discuss Your Use Case