Salesforce Marketing Cloud CloudPages are often the final destination of a marketing journey. Whether it’s a campaign landing page, gated guide, preference centre, survey, or competition entry, CloudPages are where conversions happen—or fail.
Yet, despite their importance, marketers have very limited visibility into what users actually do on CloudPages.
Native CloudPages tracking only tells you one thing:
the page was loaded.
It does not tell you:
What users looked at
Where they clicked
How far they scrolled
Where they hesitated
Why they abandoned
This is why session recordings have become one of the most valuable tools for understanding real CloudPages user behaviour.
The CloudPages Behaviour Visibility Gap
In traditional websites, marketers rely on analytics platforms to understand behaviour. But CloudPages operate differently.
In Salesforce Marketing Cloud, CloudPages:
Do not track sessions
Do not track pageviews
Do not track bounce rates
Do not track engagement depth
As a result, marketers are often forced to ask:
“Did users even see the CTA?”
“Why did conversions drop after launch?”
“Is the issue content, layout, or form logic?”
Without behavioural visibility, these questions remain unanswered.
What Are Session Recordings?
Session recordings transform anonymous user interactions into visual replays.
Instead of guessing based on numbers, marketers can watch real user journeys:
Mouse movements and taps
Scroll behaviour
Click paths
Page navigation
Time spent on each section
Each recording represents one real CloudPages visit, reconstructed as a video-style playback.
Why Session Recordings Are Different from Traditional Analytics
Analytics tools focus on aggregated metrics.
Session recordings focus on individual experiences.
Analytics Answers Session Recordings Answer
What happened? Why did it happen?
How many users dropped? Where did they struggle?
Which page underperformed? What confused users?
How Session Recordings Reveal Real CloudPages Behaviour
1. Seeing What Users Actually Pay Attention To
Heatmaps and analytics assume attention.
Session recordings show it.
Marketers can observe:
Sections users linger on
Content users scroll past quickly
Elements users ignore entirely
This helps answer questions like:
Is the headline working?
Are users even seeing the CTA?
Is important content placed too low?
2. Understanding Scroll Behaviour and Content Depth
CloudPages do not natively track scroll depth.
Session recordings reveal:
How far users scroll
Where scrolling stops
Whether users bounce immediately or explore
This insight helps marketers:
Reorder content
Move CTAs higher
Simplify long pages
3. Identifying Click Confusion and Friction
One of the biggest behavioural blind spots is click intent.
Session recordings reveal:
Rage clicks (multiple clicks on non-clickable elements)
Clicks on images or text users think are links
Missed CTAs due to layout issues
These insights are almost impossible to uncover through metrics alone.
4. Diagnosing Form Abandonment on CloudPages
Forms are central to CloudPages, yet form abandonment is common.
Session recordings show:
Where users stop filling a form
Fields that cause hesitation
Validation errors users struggle with
Mobile keyboard or layout issues
This allows marketers to fix:
Field ordering
Required fields
Error messaging
Mobile responsiveness
5. Understanding Mobile vs Desktop Behaviour
CloudPages traffic is increasingly mobile-driven.
Session recordings allow marketers to:
Compare mobile and desktop experiences
See pinch, zoom, and tap behaviour
Identify mobile-specific friction
Often, a page that works on desktop fails quietly on mobile—session recordings make this visible.
6. Revealing True Drop-Off Reasons (Not Assumptions)
Analytics may show a drop-off rate.
Session recordings show what happened just before the drop-off.
Common discoveries include:
Broken buttons
Slow-loading elements
Confusing copy
Overwhelming layouts
Unexpected redirects
These issues often go unnoticed without behavioural replays.
From Assumptions to Evidence-Based Decisions
Without session recordings, optimisation relies on assumptions:
“Maybe users didn’t like the content”
“Perhaps the CTA wasn’t clear”
“It could be a technical issue”
With session recordings, teams gain evidence:
“Users didn’t scroll far enough”
“Users clicked the wrong element”
“Mobile users couldn’t submit the form”
This shifts decision-making from opinion-driven to behaviour-driven.
How CRMx Helps Marketers Analyse CloudPages Behaviour
CRMx Session Recording Intelligence is built specifically for CloudPages use cases.
CRMx allows marketers to:
Watch live or recorded sessions
Filter sessions by device, country, browser, or date
Analyse full CloudPages journeys
Identify engagement patterns across campaigns
Rather than replacing Salesforce Marketing Cloud, CRMx extends CloudPages with behavioural intelligence.
Common Behaviour Insights Marketers Discover with Session Recordings
Marketing teams using session recordings often uncover:
Users missing key CTAs
Forms abandoned due to small UX issues
Content placed too low on the page
Mobile layout inconsistencies
Confusing copy or instructions
Campaign traffic landing on the wrong page
These insights directly impact conversion rates.
Why Session Recordings Matter for Campaign Performance
CloudPages are campaign-critical assets. A small UX issue can:
Reduce sign-ups
Lower lead quality
Increase abandonment
Waste paid traffic
Session recordings allow teams to:
Optimise pages faster
Validate campaign performance visually
Reduce guesswork
Improve ROI from existing traffic
Session Recordings vs Native CloudPages Tracking
Why Session Recordings Are Essential in 2026
In 2026, marketers are expected to:
Prove performance
Optimise experiences continuously
Personalise journeys
Justify decisions with evidence
Relying only on impressions is no longer enough.
Session recordings provide direct visibility into human behaviour, making CloudPages measurable, optimisable, and defensible.
Final Thoughts
Salesforce Marketing Cloud CloudPages play a vital role in modern marketing—but they are analytics-limited by design.
Session recordings bridge that gap by turning anonymous page loads into real behavioural stories.
When marketers can see what users do, they can finally understand:
Why pages fail
Why pages succeed
What to fix
What to scale
And that understanding is what drives better CloudPages performance.
