Omnisend Heatmaps: Map E-commerce Page Performance Visually with CRMx

Omnisend is built for e-commerce marketing automation — helping brands send emails, SMS, and push notifications, plus build product-driven landing pages that convert.

But while Omnisend shows you sales, clicks, and sign-ups, it doesn’t explain why shoppers engage with certain elements and ignore others.

That’s where CRMx heatmaps and session recordings provide the missing piece. By mapping every click, scroll, and move on your Omnisend landing pages, CRMx helps you optimize for higher conversions.

🔍 Why E-commerce Pages Need More Than Basic Analytics

Omnisend reports give you:

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  Click-throughs

  
  


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  Purchases

  
  


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  Sign-up rates

  
  

But these numbers don’t reveal:

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  Which product images or CTAs draw the most attention

  
  


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  Where customers drop off before checkout

  
  


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  How far shoppers scroll before abandoning

  
  


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  What distracts users from completing a purchase

  
  

For e-commerce, these blind spots can cost thousands in lost revenue.

🎨 How CRMx Heatmaps Enhance Omnisend Landing Pages

CRMx overlays behavioral insights directly on your landing pages:

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  Click Heatmaps – See which buttons, banners, or products get the most clicks

  
  


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  Move Heatmaps – Track mouse movement to find where attention lingers

  
  


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  Scroll Heatmaps – Measure how deep shoppers go before leaving

  
  

With this, you can instantly identify:
✔ CTAs hidden too low on the page
✔ Products people view but don’t click
✔ Content sections that drive abandonment

🎥 Session Recordings: Understand Shopper Behavior

Heatmaps give you patterns. Session recordings show individual stories.

With CRMx session replays for Omnisend pages, you can:

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  Watch how shoppers navigate before buying

  
  


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  Spot hesitation before adding to cart

  
  


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  Catch rage-clicks on unlinked elements

  
  


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  Compare mobile vs. desktop purchase paths

  
  

These insights uncover friction points that standard analytics miss.

📊 Why Omnisend + CRMx = E-commerce Growth

For online stores using Omnisend, CRMx delivers a visual optimization layer that boosts results:

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   Increase Conversions – Place “Add to Cart” buttons where customers engage most

   
   


2. 
   

   Improve Product Layouts – See which images keep shoppers scrolling

   
   


3. 
   

   Reduce Drop-Offs – Spot where users abandon and fix layout issues

   
   


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   Smarter A/B Testing – Validate changes with heatmap visuals

   
   


5. 
   

   Boost Mobile Sales – Compare engagement across devices

   
   

🛠 Example: Fixing a High Drop-Off Landing Page

An apparel brand used CRMx heatmaps on their Omnisend holiday campaign landing page.

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  Scroll heatmaps showed that most users never reached the CTA placed below product reviews.

  
  


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  Session recordings revealed shoppers hovered around lifestyle images instead.

  
  

After moving the CTA just under the images and adding a sticky “Shop Now” button:

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  Conversions rose by 29%

  
  


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  Cart abandonments dropped by 21%

  
  


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  Mobile engagement improved significantly

  
  

🚀 Why CRMx Complements Omnisend Perfectly

Unlike standard analytics, CRMx gives you:

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  Visual heatmaps (click, move, scroll)

  
  


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  Session recordings of real shopper journeys

  
  


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  A/B heatmap comparisons for campaigns

  
  


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  Segmentation filters by product, device, and campaign

  
  

With CRMx, Omnisend landing pages don’t just generate clicks — they maximize revenue opportunities.

✅ Final Thoughts

Omnisend helps you build and automate powerful e-commerce campaigns.
CRMx makes them perform better.

By pairing automation with visual heatmap insights, you can build shopping experiences that drive more sales, reduce drop-offs, and keep customers engaged.

📩 Want to unlock higher e-commerce conversions? Request a CRMx Demo today.