MailerLite is loved by startups, entrepreneurs, and growing businesses for its simple, affordable, and effective email + landing page builder.
But while MailerLite gives you solid analytics — like visits, sign-ups, and conversion rates — it doesn’t tell you what visitors actually do on your landing pages.
That’s where CRMx heatmaps and session recordings change the game.
With CRMx, you don’t just see numbers — you see visual behavior maps of every click, scroll, and move, helping you optimize MailerLite landing pages for maximum results.
🔍 The Limits of MailerLite’s Built-in Analytics
MailerLite reports tell you:
How many people viewed your landing page
How many filled out your form
Basic traffic data
But what’s missing?
Did visitors even see your CTA?
Where did they stop scrolling?
Which content distracted them?
Why did they bounce without converting?
Without behavior insights, you’re making changes in the dark.
🎨 How CRMx Heatmaps Work on MailerLite Landing Pages
CRMx gives you visual intelligence that uncovers the why behind your numbers:
Click Heatmaps – Identify which buttons, images, or text links get clicks
Move Heatmaps – Track mouse movement to highlight where attention is going
Scroll Heatmaps – See how far visitors go before they drop off
With this, you can quickly spot:
✔ CTAs buried too low on the page
✔ Content sections that don’t engage
✔ “Dead zones” where clicks are wasted
🎥 Session Recordings for Deeper Visitor Insights
Heatmaps show patterns. Session recordings show stories.
With CRMx on MailerLite landing pages, you can:
Replay full visitor journeys
Watch hesitation before sign-ups
See where users rage-click or get confused
Compare mobile vs. desktop experiences
This gives you the power to remove friction and make data-backed improvements.
📊 Why MailerLite + CRMx = Perfect for Growing Businesses
For small and mid-sized teams using MailerLite, CRMx delivers enterprise-level insights without complexity.
Here’s how CRMx helps you grow:
More Sign-Ups – Place forms where users actually click
Better CTA Placement – Use scroll & click data to position buttons
Lower Bounce Rates – Watch why visitors leave and fix it
Smarter A/B Testing – Compare different page versions visually
Higher ROI – Make every landing page drive more conversions
🛠 Example: A MailerLite Landing Page Makeover
A coaching business used CRMx to analyze their MailerLite landing page offering a free webinar sign-up.
Scroll heatmaps showed that 70% of visitors never saw the form, which was placed too far down.
Session replays revealed users spent most of their time around testimonials.
By moving the form just below the testimonials and testing button placement with A/B heatmaps:
Sign-ups increased 27%
Drop-offs reduced significantly
Campaign ROI improved without extra ad spend
🚀 Why Choose CRMx for MailerLite Landing Pages
CRMx provides what MailerLite doesn’t:
Heatmaps (click, move, scroll)
Session recordings of every visitor journey
A/B heatmap testing to validate changes
Advanced filters for campaign, device, and geography
With CRMx, your MailerLite landing pages don’t just look good — they perform better every time.
✅ Final Thoughts
MailerLite helps you build professional landing pages.
CRMx makes those pages convert at a higher rate.
By combining easy-to-use landing page builders with visual heatmap insights, you can design pages that capture more leads and generate better engagement.
📩 Want to optimize your MailerLite landing pages with heatmaps? Request a CRMx Demo today.
