MailerLite Heatmap Insights: Boost Engagement on Your Landing Pages with CRMx

MailerLite is loved by startups, entrepreneurs, and growing businesses for its simple, affordable, and effective email + landing page builder.

But while MailerLite gives you solid analytics — like visits, sign-ups, and conversion rates — it doesn’t tell you what visitors actually do on your landing pages.

That’s where CRMx heatmaps and session recordings change the game.
With CRMx, you don’t just see numbers — you see visual behavior maps of every click, scroll, and move, helping you optimize MailerLite landing pages for maximum results.

🔍 The Limits of MailerLite’s Built-in Analytics

MailerLite reports tell you:

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  How many people viewed your landing page

  
  


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  How many filled out your form

  
  


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  Basic traffic data

  
  

But what’s missing?

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  Did visitors even see your CTA?

  
  


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  Where did they stop scrolling?

  
  


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  Which content distracted them?

  
  


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  Why did they bounce without converting?

  
  

Without behavior insights, you’re making changes in the dark.

🎨 How CRMx Heatmaps Work on MailerLite Landing Pages

CRMx gives you visual intelligence that uncovers the why behind your numbers:

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  Click Heatmaps – Identify which buttons, images, or text links get clicks

  
  


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  Move Heatmaps – Track mouse movement to highlight where attention is going

  
  


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  Scroll Heatmaps – See how far visitors go before they drop off

  
  

With this, you can quickly spot:
✔ CTAs buried too low on the page
✔ Content sections that don’t engage
✔ “Dead zones” where clicks are wasted

🎥 Session Recordings for Deeper Visitor Insights

Heatmaps show patterns. Session recordings show stories.

With CRMx on MailerLite landing pages, you can:

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  Replay full visitor journeys

  
  


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  Watch hesitation before sign-ups

  
  


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  See where users rage-click or get confused

  
  


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  Compare mobile vs. desktop experiences

  
  

This gives you the power to remove friction and make data-backed improvements.

📊 Why MailerLite + CRMx = Perfect for Growing Businesses

For small and mid-sized teams using MailerLite, CRMx delivers enterprise-level insights without complexity.

Here’s how CRMx helps you grow:

1. 
   

   More Sign-Ups – Place forms where users actually click

   
   


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   Better CTA Placement – Use scroll & click data to position buttons

   
   


3. 
   

   Lower Bounce Rates – Watch why visitors leave and fix it

   
   


4. 
   

   Smarter A/B Testing – Compare different page versions visually

   
   


5. 
   

   Higher ROI – Make every landing page drive more conversions

   
   

🛠 Example: A MailerLite Landing Page Makeover

A coaching business used CRMx to analyze their MailerLite landing page offering a free webinar sign-up.

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  Scroll heatmaps showed that 70% of visitors never saw the form, which was placed too far down.

  
  


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  Session replays revealed users spent most of their time around testimonials.

  
  

By moving the form just below the testimonials and testing button placement with A/B heatmaps:

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  Sign-ups increased 27%

  
  


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  Drop-offs reduced significantly

  
  


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  Campaign ROI improved without extra ad spend

  
  

🚀 Why Choose CRMx for MailerLite Landing Pages

CRMx provides what MailerLite doesn’t:

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  Heatmaps (click, move, scroll)

  
  


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  Session recordings of every visitor journey

  
  


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  A/B heatmap testing to validate changes

  
  


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  Advanced filters for campaign, device, and geography

  
  

With CRMx, your MailerLite landing pages don’t just look good — they perform better every time.

✅ Final Thoughts

MailerLite helps you build professional landing pages.
CRMx makes those pages convert at a higher rate.

By combining easy-to-use landing page builders with visual heatmap insights, you can design pages that capture more leads and generate better engagement.

📩 Want to optimize your MailerLite landing pages with heatmaps? Request a CRMx Demo today.