Klaviyo Landing Page Heatmaps: Optimize Every Shopper Journey with CRMx

Klaviyo has become the go-to platform for e-commerce marketing automation, helping brands connect with customers through personalized emails, SMS, and landing pages.

But while Klaviyo tracks conversions and click rates, it doesn’t show you how visitors interact with your landing pages in real time.

That’s where CRMx heatmaps and session recordings deliver game-changing insights. By mapping every click, scroll, and movement, CRMx reveals exactly how shoppers behave on your Klaviyo landing pages — so you can optimize design, reduce drop-offs, and boost sales.

🔍 Why Klaviyo’s Reporting Needs a Visual Upgrade

Klaviyo tells you:

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  How many people visited your landing page

  
  


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  How many signed up or purchased

  
  


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  Basic funnel performance

  
  

But it doesn’t answer:

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  Which products or CTAs shoppers actually engage with

  
  


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  Where they stop scrolling and abandon the page

  
  


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  What sections keep attention vs. what gets ignored

  
  


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  Why conversions are lower on mobile vs. desktop

  
  

These missing insights leave gaps in your optimization strategy.

🎨 How CRMx Heatmaps Elevate Klaviyo Landing Pages

CRMx transforms raw engagement data into visual intelligence:

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  Click Heatmaps – Track where shoppers click (and where they don’t)

  
  


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  Scroll Heatmaps – See how far customers scroll before bouncing

  
  


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  Move Heatmaps – Reveal attention hotspots across your page

  
  

With this, you can quickly identify:
✔ Hidden CTAs that shoppers miss
✔ Product images that grab attention
✔ “Cold zones” that waste valuable space

🎥 Session Recordings: Watch Real Shopper Journeys

Heatmaps give you patterns. Session recordings tell the story.

With CRMx session replays for Klaviyo landing pages, you can:

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  Watch exactly how shoppers navigate before converting

  
  


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  Spot hesitation before “Add to Cart” clicks

  
  


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  Catch rage-clicks on non-interactive elements

  
  


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  Compare journeys across desktop and mobile

  
  

This helps you eliminate friction and create smoother purchase paths.

📊 Why Klaviyo + CRMx Is a Must for E-commerce Brands

Together, Klaviyo and CRMx give you personalization + optimization.

CRMx helps Klaviyo users:

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   Lift Conversions – Place CTAs where shoppers naturally click

   
   


2. 
   

   Improve Product Layouts – Showcase items customers linger on most

   
   


3. 
   

   Reduce Drop-Offs – Find where buyers lose interest and fix it

   
   


4. 
   

   Run Smarter A/B Tests – Use visual heatmaps to compare versions

   
   


5. 
   

   Optimize for Mobile – See exactly how mobile users shop differently

   
   

🛠 Example: Driving More Sales with Heatmaps

An online skincare brand used CRMx on their Klaviyo product launch page.

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  Scroll heatmaps showed most shoppers never saw the CTA below reviews.

  
  


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  Session recordings revealed users focused on product photos instead.

  
  

By moving the CTA just under the photos and testing button color with heatmap A/B testing:

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  Purchases increased 41%

  
  


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  Bounce rate dropped 25%

  
  


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  Mobile sales nearly doubled

  
  

🚀 Why CRMx Completes the Klaviyo Experience

Klaviyo gives you the power to personalize.
CRMx gives you the power to optimize.

With:

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  Visual heatmaps (click, scroll, move)

  
  


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  Session recordings for real customer journeys

  
  


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  Heatmap-driven A/B testing

  
  


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  Segmentation filters by campaign, device, or geography

  
  

CRMx ensures your Klaviyo landing pages not only attract shoppers — they convert them into customers.

✅ Final Thoughts

Klaviyo helps you reach the right audience.
CRMx helps you maximize every visit.

Together, they turn landing pages into high-performing sales engines.

📩 Want to see how your Klaviyo landing pages really perform? Request a CRMx Demo today.