5 Ways Email Heatmaps Can Rescue Failing Campaigns

Not every email campaign lands the way you hoped.
Low click-through rates. Poor engagement. Sky-high bounce or unsubscribe rates.

Before you panic or scrap your strategy entirely, there’s one tool that can help you identify exactly what went wrong — and how to fix it:

👉 Email heatmaps.

Email heatmaps visually show you how subscribers interact with your emails — what they click, what they ignore, and how far they scroll. This powerful insight can turn underperforming campaigns into high-converting ones — fast.

Here are 5 proven ways email heatmaps can rescue your failing email campaigns and set you back on track.

✅ 1. Identify Why Your CTA Isn’t Getting Clicked

A poor-performing call-to-action (CTA) is often the first sign of a struggling email.

Your button may be well-written — but is it visible? Is it placed too low? Is it buried under competing content?

💡 Heatmap Fix:

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  See if the CTA is in a “cold zone” (low or no clicks)

  
  


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  Check if users are clicking on secondary links instead

  
  


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  Move or redesign the CTA for higher visibility

  
  

📈 Result: Boosted click-through rate (CTR) and clearer conversion path.

✅ 2. Find and Eliminate Content That’s Not Working

Too much content = information overload.
Too little = missed opportunity.

If users are skipping over sections or abandoning halfway, heatmaps will show you:

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  Where they stop engaging

  
  


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  What images or text blocks get ignored

  
  


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  Which layouts break the flow

  
  

💡 Heatmap Fix:

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  Trim underperforming content

  
  


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  Highlight products or sections that draw attention

  
  


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  Reorder layout based on scroll and click patterns

  
  

📉 Result: Higher engagement and lower drop-offs.

✅ 3. Expose Click Misfires and Confusing Design

Sometimes your audience is trying to engage — but your design is holding them back.

Clicking on non-linked images. Tapping decorative icons. Missing the intended CTA.

These “click misfires” waste valuable engagement.

💡 Heatmap Fix:

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  Turn hot but unlinked areas into clickable links

  
  


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  Simplify layout and reduce visual noise

  
  


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  Ensure only intentional elements are drawing attention

  
  

🚫 Result: Fewer wasted clicks, better UX, and more conversions.

✅ 4. Uncover Mobile-Specific Issues

A failing campaign may work fine on desktop — but fall flat on mobile.

Heatmaps let you visualize mobile tap behavior and show:

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  Buttons that are too small to tap

  
  


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  Key CTAs that fall below the fold

  
  


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  Layouts that break or stack poorly on small screens

  
  

💡 Heatmap Fix:

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  Rework mobile layout based on user interaction

  
  


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  Prioritize thumb-friendly CTA placement

  
  


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  Reduce vertical scroll where drop-offs happen

  
  

📲 Result: Better performance on mobile — where most users now read emails.

✅ 5. Support Smarter A/B Test Decisions

If your campaign flopped, was it the design, content, or layout?

Heatmaps help you validate A/B testing not just by numbers — but by visual patterns. You can:

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  Compare how each version drives clicks

  
  


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  See which version gets deeper scroll engagement

  
  


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  Adjust based on behavior, not just outcome

  
  

💡 Heatmap Fix:

Use the winning version’s heatmap to create a new, optimized base for future sends.

🔁 Result: Continuous improvement, not just trial-and-error.

🛠 Rescue Failing Emails with CRMx

Want to see exactly what’s going wrong — and how to fix it?

CRMx is the dedicated heatmap and click intelligence platform built for Salesforce Marketing Cloud. It gives you:

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  🔥 Click heatmaps for every campaign

  
  


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  📊 CTA performance rankings and click percentages

  
  


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  🧪 A/B test comparison overlays

  
  


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  📱 Device-based insights (desktop vs. mobile)

  
  


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  💼 Easy visual dashboards for team reporting

  
  

Don’t send blind. CRMx helps you fix what’s broken — and build what works.

💡 Final Thought

Every failing campaign has a fix — you just need to see where to look.

With email heatmaps, you move from assumption to clarity, and from confusion to conversion. Whether it’s a misplaced CTA, a weak layout, or user frustration, heatmaps give you the insight to rescue campaigns before it’s too late.

🚀 Don’t just measure — optimize. Don’t guess — visualize.